a recent gathering of Eskimos, the VP of Sales from Ice, Ice and
More Ice presented to the group the benefits and necessities of
of the Eskimos leaned over to another and asked, “So why is he
here and why is he talking to us?”
is the question your audience thinks every time you get up and open
your mouth. If you do
not follow the cardinal rule to give your presentation purpose and
form, you will loose your listeners at best.
Worse yet, they may begin to resent you for wasting their
a person has to speak, what should they talk about?
question takes on multiple answers and opens up many questions,
which will be covered in upcoming
effective communication requires thinking, homework and correct
hard work. It’s also
a specialty. The use of visual imagery, written words, verbalization
or honing in on the other senses to produce a desired effect
requires strategic planning, know-how and imagination.
we are communicating in dozens of ways from phone calls, emails,
casual chats at the water cooler, memos, reports and formal
presentations. We put
loads of energy and time into the subject matter.
And while we are caught up in the content from our
standpoint, we have a tendency to ignore ‘The’ most
important factor. Which
by the way is how we begin to answer the opening question, “What
should you talk about?”
understand who is listening, reading or watching, you must switch
your focus from your concerns as the writer or speaker to the
concerns of your reader or audience.
have to ask yourself some objective questions so you can begin to
create a mini profile of your audience in order to get to know them.
Asking who, what, when, where, how and why
about your audience will help pull you out of your own point of view
so you can focus on your audience’s concerns.
Getting to know your audience will help you fit your
information to the audience’s need.
Your information will send the message.
The way information is conveyed has very profound
example, its important to find out what your audience may already
know about your subject so that you can avoid boring them with too
much background or confusing them by not explaining enough.
an audience strategy is essential to successful communication.
By asking yourself, Who is your
audience? What do they know? What
do they feel? and What motivates
them?— your communication, (hence message), will have a
much better chance of getting through to the right people, the right
way, the first time, as they like it.
for the question George.
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