Primary Issue - Infrastructure

By Susan Ibarra     

1st part of a 3 Part Series

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Infolutions would like to thank Mr. David Nocera, VP at Innovative Systems Design at the time of this article, located in Edison NJ, for some specific information we utilized. In this 4 part series, we provide a view into a very complex area called Infrastructure.  The enormity of how it affects a company’s bottom line is staggering.

Primary website issues revolve around hosting, development and infrastructure.  Each issue has a mass of people that focus on each area. Remember, costs for all may be separate.  However, even if you are not openly paying for them, they are driving the costs of those services you are buying.  After that come secondary issues, i.e. site promotion and content updating.  As I speak with people in this new century about websites, it is not uncommon for me to find that many people today are not mindful of those three primary areas.

Professionals, vendors, organizations and business owners all want a website for their own particular purpose. Unfortunately many get sucked into those web ads that ultimately create the one size fits all website.  Not fully realizing what the website can in fact do for them or should do for them, the unwary web purchaser can be misguided.  Before you go out and think that your going to get one of those website deals or better yet, a friend is going to get you up and running, take a moment to plan what it is you want to do.

Do you want to improve communications within your company?  Do you want to foster relationships with customers?  Do you want to provide customer awareness about your product or service?  Do you want your customers to be in a position of self-management as it relates to your product or service?  Do you want your site to educate, train, grow membership, sell or entertain?

Those that fail to plan their site, plan to have their site fail. 

In order for your site to be successful it must be planned for and budgeted.  After all, it is an extension of your business.    And it’s NOT about what colors to use for the header or what applet should be spinning around!  It is, however, how you will use it to re-engineer your processes to achieve your goals and objectives. 

First, you may want to consult with people that understand your needs as well as their niche that will service you.  The areas to consider getting input from are infrastructure, hosting and developing people.  Understand that infrastructure people may know how to develop and write code.  They may also host.  But do they understand your business needs? Do they understand the business process and its ever-changing environment?

How many areas can one really be an expert in AND still know your business needs and understand your industry? Reminds me of the accountant that gave out legal advise, when in fact, a tax attorney should have been consulted...

So getting back to the primary issues, lets talk about infrastructure first.  It seems that the hardest area for non-tech people to fully grasp is the infrastructure.  Infrastructure is how the computers that hold information will respond or function when the information they hold is accessed.  This includes how the computers respond and understand each other and an order of what will happen 1st, 2nd and 3rd.

Regarding the computers themselves, infrastructure includes hardware re-quirements.  Hardware is the tangible part of infrastructure: What’s being used and how it’s being used, figuring in software to be used and how the software functions.  One way to think of all this technology is as an environment.   (Which, by the way, it is


…You come along and decide to build a house (website). 

 Well, where is your house going to be built?

You decide to build in the city of…New York.


Remember, your house is comparable to the website.  It needs a plan for a foundation, form and roof.

You can have a room or you can have many rooms with opportunity to add on. Your needs will determine this.  The city is equivalent to the infrastructure because it consists of roads, bridges, tunnels, electrical lines, water lines, gas lines and sewage lines. How the city functions depends on the plan, structure, construction and design of its infrastructure to carry the needs of those within the city.  [The city’s] infrastructure also includes requirements, constraints, laws and consequences.

Roads, for example must be constructed to carry the load and volume of cars and trucks.  The requirements would be to use your seat belt, obey traffic signs and lights.  The constraints would be how you can’t use your cell phone while driving or that you cannot speed.  The law outlines the consequences if you choose to ignore the constraints or requirements.  Similarly, the same applies to bridges, trestles, etc.  Tunnels need to be designed and constructed to carry the load of that which bears down on it – meaning mountainous rock, water pressure and the traffic passing thru.  This includes the weight of road and rail vehicles.  This also carries over to electric, water, gas and sewage lines. 

The inability of any of these parts of the infrastructure to function or scale up when needed, will present bottlenecks, serious problems and chaos in the functionality of the city.  This will affect you in the house you built.   

Do you have a topic that you’d like to read about or need written?  We’d like to know.

Do you have a question about your business?  We can help. 

Call us at 908.322.4020  


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